Category Archives: Internet Marketing

10 Online Marketing Predictions to Inform Your Strategy

10-online-marketing-predictions-inform-strategy

Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It’s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them.

It’s been an exciting year for sure. But what’s next?

I thought it would be fun and informative to put together a top 10 list of marketing trends to keep an eye on. Combined, these trends should make for huge marketing advantages for our companies, and a chance to grow ourselves, as marketers.

1. Omni-channel advantage. This past year we saw huge developments in mobile analytics and mobile marketing, which combines in 2014, enabling us to take advantage of omni-channel marketing.

This year, entrepreneurs and marketers need to go beyond just responsive web design and creating supplementary mobile apps to ask ourselves: how are our companies meeting the mobile challenge?

We need to be cross-device compatible and raise the bar on mobile customer experience. Are you taking advantage of the capturing the data and leveraging it for personalization? This year it’s all about the omni-channel marketing advantage.

2. Smart objects take over. By now, you’ve likely heard about the Internet of Things but are you participating as a consumer or a marketer? As business managers, we should keep an eye on how these smart objects change the consumer’s expectations around user experience and engagement.

As new gadgets and technologies emerge this year, there will be new ways to leverage these smart objects in our marketing campaigns and more effectively reach our audiences.

3. Content marketing continues to explode. We spent the last year getting our company onboard with inbound marketing and content creation as the way to grow our businesses. From that we saw new tools built, new communities created and new resources emerge to help us make our case.

This next year will bring the solidification of this new arena through things like better content analytics and measurement, new job titles such as chief content officer, and new forms of content grow in popularity. I, for one, am most excited to see content marketing bring beautiful, original, inspiring stories to the masses.

4. Paid organic social amplification. This sounds like jargon, I know. But, finally, paid and organic marketing meet, fall in love, and have the most beautiful little baby: paid organic social amplification.

This year, marketers will turn their efforts and budgets toward paid marketing on social platforms. Twitter advertising, Facebook advertising, LinkedIn advertising are prime with readership and opportunity for us to meet our next customers. Newer platforms such as Pinterest. Google+ and Instagram will continue to open new ways for us to amplify our content in less intrusive ways to meet customer needs.

It’s like peanut butter and jelly. It just works. If you aren’t testing this out yet, jump on in there.

5. Influencer marketing is now part of your job. Rarely do I see a new channel sweep in, go mainstream, and become part of every marketer’s job. I would say these past few years we’ve seen the rise of social media, and then the mainstream adoption of it and now from that we are left with a huge opportunity to leverage influencer marketing. This year will bring teams dedicated to social outreach, outlandish influencer campaigns and — dare I say it — a turn toward offline. (Gasp!)

Marketers are now returning back to “thank you” gifts, hand written notes and tangibles to catch an influencers eye and build a relationship. We will see more of that in the coming year.

6. Visual web domination continues. I mentioned this in my prediction last year but beautiful design continues to flourish. Today’s consumer expects delightful and stunning experiences. Marketers need to raise the bar on their site experiences, product packaging, branding and user experience. No longer will functional design get a passing grade, now we must be functional, innovative and memorable.

How can you message your story visually? We must jump on to photo and video marketing and embrace the power it has to persuade and impress our communities. Design thinking is no longer optional — it’s a market advantage.

7. Loyalty marketing takes center stage. In one calendar year we’ve seen the biggest brands in the world announce their key focus is customer loyalty, we’ve seen loyalty teams pop up and marketers have scrambled to understand customer loyalty. We’ve seen a new type of loyalty arise, called reciprocal loyalty , in which not only are customers loyal to a brand through advocacy and brand support, but the brand is also investing back into the customer through rewards, personalized experiences and customer service.

In 2014 we will see this trend take center stage. A genuine investment in the customers that keep you in business? Sign me up.

8. Big data personalization. In three short years big data took over. Now that we understand its importance and have tools like Tableau available to us to democratize big data, marketers will begin leveraging these insights for hyper-targeting and personalization.

Things like cohort marketing (the ability to break your audience into like-minded segments), behavioral targeting (targeting based on customer actions) and sequencing (the ordering of campaigns to have the biggest impact) will be critical to your marketing campaign success. No more spray and pray marketing — big data has brought us the insights we needed to reach the right person at the right time with the right message. Marketing euphoria, unlocked.

9. Snippet storytelling. This year marketers will be challenged to take image and video marketing and tell beautiful stories in snippet form. Concise messaging, consistent branding and emotional content will be laced in everything we do. We will be expected to share a story faster and make that story digestible in emotion-provoking ways.

The copywriters, brand leads, and video ninja on your team will become your best friends. What will come of it? A flood of brilliant stories told in new mediums.

10. Rise of growth teams focused on innovation. This is the trend I’m looking forward to most. The biggest brands have growth teams and the rest of us are following suit. These teams are dedicated to innovation, rethinking protocol and growing new areas of the business. They are cross-departmental and given the resources to make a huge impact in a short amount of time. Marketers will be the nucleus of these teams, if not the leaders, given our performance-driven and creative experiences. Companies will continue to break the traditional marketing team structure and empower growth marketers to think big and, ultimately, win big.

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Link Building Service

linkbuilding

All the major search engines monitor incoming links (link popularity) from other relevant and/or quality websites as a major part of the equation as to where your website ranks. At Montage we focus on linking with quality relevant websites and using the proper anchor text within those incoming links to generate top rankings.

How It Works

  • We will research what keywords will drive you the most traffic
  • We will create quality content so other websites will be willing to link to yours
  • We will submit your website to all the relevant directories
  • We will use many of our established connections to get your link listed into relevant blogs and websites
  • We will create syndicated press releases

Pay Per Click (PPC)

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Pay-per-click(PPC) is an advertising model used on search engines, advertising networks, and content Websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s Website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a Webmaster/blogger chooses on a content page.

Pay-per-click ads may also appear on content network Websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

pay-per-click

Social Media Marketing

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Social Media Marketing

One of the most basic guidelines of having a successful business is making sure that potential customers know about you. Social media outlets are a great tool for spreading the word about your company.

Social media refers to various types of online communities, including Websites like Twitter, Facebook, LinkedIn, and YouTube, as well as blogs, wikis, and multimedia sharing sites. These communities exist for ordinary people from many different areas to interact in many ways, such as:

  • Exchanging information
  • Sharing media files like photos, music, and videos
  • Publishing opinions and reviews
  • Playing games
  • And, most importantly for businesses, providing links to Websites they think are useful and relevant.

Now, don’t make the mistake of thinking that a couple of posts on Digg or Reddit will magically bring thousands of dollars of business your way. Social media outlets need to be handled with great care, because they’re made up of real people, and those people don’t like it when they think they’re being “gamed” for advertising purposes. If you’re too aggressive in your use of these sites, it can backfire and result in negative publicity for your company.

montage has the creative expertise and kid gloves needed to effectively market your business on numerous online communities. Done right, this can lead to increased traffic, goodwill, and of course, revenue.

Search Engine Optimization (SEO)

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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a Website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of searches; including image search, local search, and industry-specific vertical search engines.

Finding affordable search engine optimization is not that difficult. Finding an SEO company that specializes in getting you the results you want is the tricky part. Anybody can get their unique business name on top of the search engines, but the real value is having your site come on top when customers search for the key words that describe your business, products, or services.

Services

  • Rank your site high in the search engines
  • Maintain a Google-friendly Website
  • Improve the rank of your site by increasing the number of high-quality sites that link to your pages
  • Increase your revenues through Web Marketing
  • Grow your business
  • Improve your image

‘Inbound Marketing’ for your business

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Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing and other form of content marketing are considered Inbound marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales fliers, spam, telemarketing are considered ” outbound marketing.” Inbound marketing is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products. In these areas prospects are more likely to get informed and hire someone who demonstrates expertise.

A newer model illustrates the concept in five stages:

  1. Attract Traffic
  2. Convert visitors to leads
  3. Convert leads to sales
  4. Turn customers into repeat higher margin customers
  5. Analyze for continuous improvement

Inbound marketing was founded on the basis that traditional marketing and advertising like billboards and TV spots have become less effective. One infographic showed that 86 percent of viewers skip commercials and 44 percent of recipients never open direct mail. In contrast companies that blog have 50 percent more website visitors than those that don’t and inbound marketing leads cost 60 percent less on average.One criticism of inbound marketing is the time and effort required to create content.Inbound marketing may also reflect changes in the customer buy cycle. Whereas customers use to engage vendors very early in the buy cycle, customers conduct online research and contact the vendor closer to the moment of making a decision. in this way, customers become more informed on their own and sales teams are used more efficiently.

Facebook, bubble or a good investment?

Facebook

Key points for the development of Facebook

The company itself identifies risks and opportunities for significant growth:

  • The risk, yet most important opportunity is the traffic through the cell. To date Facebook has over 500 million users connecting to the platform via mobile, but have not yet been able to generate income from these users, because applications for these devices have no ads. Many of its users access only through the cell and others are migrating to this platform, if the company can not profit from these customers, they would be losing billions of dollars.
  • The growth potential of Facebook in China, which have not yet penetrated as they would like and which has a very broad market, but it includes its own risks and we have seen in the past companies like Google have had to withdraw due to censorship government and Chinese culture.
  • The company CEO Mark Zuckerberg owns 28% of the company and 57% of the vote. In just 27 years, focuses more on its vision of “improving the means of sharing information in the world” in the economics of the business, a way of thinking that has been successful with other CEOs like Steve Jobs of Apple and Larry Page of Google. So far his work has been described as well, including the purchase of Instagram referred to seize the opportunity for monetization of mobile users.

Conclusion

Facebook is a company with tremendous potential with over 900 million users to monetize, sustained growth and opportunities in different markets as well as young executives and innovators. If the company is able to leverage these prospects of growth so far has shown, even at that price action is attractive.

But long term I think that its main competitor Google shall still be number 1 in the online advertising market, and with even greater opportunities for growth, so it is advisable to evaluate the purchase of shares of this before a final decision .